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Excaliburs Legend
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iB Cricket Business Edition · UAE
VR cricket in a packed virtual stadium. People queue to play, crowds gather to watch, and your brand sits at the centre of it. Ideal for brand activations, corporate events, malls, arcades and sports venues.
Get a quote on WhatsAppTailored pricing for every event and venue · +971 55 588 4972
19
Merlin activations in the UAE
6
Emirates covered
100+
Brands & corporates worldwide*
100+
iB Cricket arcade locations*
Three ways to use it
Put your brand inside the stadium. Branded experiences, leaderboards, prize challenges and shareable scorecards keep people talking long after the event.
Office tournaments, family days, conferences and exhibition stands. Anyone who can hold a bat can play, and everyone wants a turn.
A permanent pay-to-play attraction for gaming zones, malls, cricket turfs, cafes and resorts that brings in new footfall and repeat visits.
Proven in the UAE
Merlin has run iB Cricket for retailers, consumer brands and corporates in Dubai, Abu Dhabi, Ajman, Ras Al Khaimah, Umm Al Quwain and Al Ain.
Headset on, batting in seconds
"It was the best activation of my career."
Ashish Bhatia, Sr. Brand Activation Manager, BrandBox
"Beautiful experience! More than what we expected."
Avinash Shenvy, Corporate Sales Manager, TATA
"We were able to give our consumers a truly unique experience."
Pavan Pillai, Business Development Executive
Why it works
The big-screen stadium view pulls in passers-by. Spectators often outnumber players.
Custom branding and game modes built around your campaign goals.
Personal scorecards, wagon wheels and gameplay highlights that players post on social media.
Leaderboards and sign-ups turn every player into a contact for your brand.
For venues, a pay-to-play attraction that brings people back to beat their high score.
Merlin handles setup, hardware, branding and on-site staff, so you just open the doors.
Perfect for
Brand launches and roadshows · Corporate events and conferences · Malls and retail promotions · Gaming zones and arcades · Cricket turfs and sports clubs · Cafes, restaurants and resorts · Schools and community events
1. Tell us about your event or venue.
Send us the date, location, expected footfall and your goals on WhatsApp.
2. Get a tailored proposal.
Event rental, multi-day activation or permanent installation, priced to your requirements.
3. We set up and run it.
Hardware, branding, screens and staff, anywhere in the UAE.
No fixed rate card. Every quote is built around your event.
Chat on WhatsApp+971 55 588 4972 · support@merlin-digital.com
*Figures for iB Cricket worldwide. iB Cricket is a trademark of its respective owner. Looking for a home kit? See VR Cricket Home Edition.

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